Westpac wanted a new construct for their ‘bretail’ layer, a distinctive way to tell product stories as well as conveying what the bank stands for. These were the ‘heartbeats’ we wrote to tell the stories of customers getting a home loan, using the app tools and accessing a business overdraft.
Sometimes you work on something which reminds you how silly this job is, and how lucky we are to get to do it. This was the first thing we made in 18 months. Lol.
Women know. They know most skincare does nothing. They know the diet industry is a (damaging) sham. They know advertising lies. So how do we speak to this very savvy audience as a peer? How do we say - we get it, but this a very decent bra?
Property website Domain needed a brand refresh and as the challenger brand in the Australian market, wanted differentiate themselves from their numbers-focussed competitors. We set them up with a campaign which speaks to the humanity in the property journey. These films bring to life those relatable little triggers which leave you resigned to change.
Our clients wanted to make something shareable to attract a new generation of donors.
But shareable content is a dime a dozen these days, so instead of making something sharable, we invented a whole new way to share - a link shortener with a built-in message.
When sneakerheads talk about footwear, it’s like a language of it’s own. But how can Foot Locker own that conversation?
Foot Locker asked us to promote their new app, but we knew that leaving an easter egg for sneakerheads inside the app would mean they’d spread the word for us.
Kids are addicted to screens and literacy is suffering as a result. As the country’s biggest retailer of children’s books, Big W needed to get screen-obsessed kids back into books.
So we partnered with Jessica Mauboy, and beatboxer Tom Thum to trojan horse books back into kids lives via their favourite entertainment format - screens. We did this with a series of content which reimagined favourite kids’ books as full original rap songs and music videos.
In the midst of COVID, Tourism Australia gave us a novel brief - get Aussies to travel in their homeland as if they were international tourists. We had to lure Aussies - who just want to see the Big Banana - to check out the Bungle Bungles. So we made the whole dang country into a big thing and Aussies fell in love with Australia again. This was a big integrated job across TVC, cinema, social, OOH and press. What a hoot!
How do you transport the action and excitement of the US Open from Queens over the river to Manhattan? Use the grid.
The Strand Arcade wanted to cut through the social clutter and launch their Autumn/Winter collection in a way that fickle fashion lovers hadn’t seen before, so we created a fashion film in complete darkness.
American Family Insurance came in as a pitch which, once we won, we had less than two months to have on air for Superbowl.
My pitch-winning idea was to bring to life AmFam’s brand truth of making dreams come true - with every single advertisement they made.
