Kids are addicted to screens and literacy is suffering as a result. As the country’s biggest retailer of children’s books, Big W needed to get screen-obsessed kids back into books.
So we partnered with Jessica Mauboy, and beatboxer Tom Thum to trojan horse books back into kids lives via their favourite entertainment format - screens. We did this with a series of content which reimagined favourite kids’ books as full original rap songs and music videos.