In the midst of COVID, Tourism Australia gave us a novel brief - get Aussies to travel in their homeland as if they were international tourists. We had to lure Aussies - who just want to see the Big Banana - to check out the Bungle Bungles. So we made the whole dang country into a big thing and Aussies fell in love with Australia again. This was a big integrated job across TVC, cinema, social, OOH and press. What a hoot!